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In addition, motivation of purchase can be marketer-induced to incite new needs/wants by introducing consumers new uses of canned tuna through the introduction of new recipes
(ii) Information Search ? The purchase of canned tuna is a routine, repetitive and habitual behaviour, as such consumers largely rely information search internally based on their previous purchases of various brands of canned tuna. Nevertheless some consumers may rely on external search. For example, health conscious consumers will extend their search externally by searching for product information such as nutritional facts of the various brands of tuna...
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