Chick Fila Marketing Plan
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Title: Chick Fila Marketing Plan

Essay Details:

Subject: Business
Author: Diane E
Date: December 4, 2016
Level:
Grade: B
Length: 11 / 3234

Essay text:

Chick fil-A is already doing what it does best, “maintaining a quality product and consistently looking for ways to improve its current menu.” However, working on menu items that are more health friendly would increase sales significantly, now that Americans are becoming more health cautious. By combing great taste with healthy food, Chick fil-A is sure to increase its sales. Company Description Truett Cathy is the known for introducing the original chicken sandwich and for spearheading in-mall fast food services. The “Dwarf House” was opened by Truett Cathy in 1947 in a small town called Hapeville in Atlanta, GA, originally named the Dwarf Grill because of its small size...

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