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Above all, the company seems to have lost its identity. The network and culture was fragmented (whereas O&M was to be indivisible), and the agency's pride of creativity, "unorthodoxy" was falling apart.
Beers takes over
Her first moves are for change, and to establish a clear vision, she first listens to client complaints and needs. The message was very positive: CB knows the problem is serious, but instead of trying to do like everything was ok, she said "we're not going to do that anymore, so let's talk about what we can accomplish together". From these meetings CB understood what clients wanted: an agency that understood the complexity and the strength of the brand...
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Common topics in this essay:
- lack of justice
- Charlotte Beers Case
- Charlotte Beers at Ogilvy & Mather Worldwide
- Charlotte Beers at Ogilvy & Mather Worldwide
- Charlotte Beers at Ogilvy and Mather Worldwide
- Charlotte Beers at Ogilvy and Mather
- Charlotte Beers: The Leadership of Change
- A Lack Of Respect
- Charlotte Beers at OM
- Charlotte Beers
- Lack of Economics in Oil
- Theism or lack there of?
- Lack Of Sleep
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- Is the lack of idealism among the young in your country a lack of concern?
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