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The weakness was the cost structure of Street Smart because the customer service representatives needed to spend a significant amount of time helping customers install and configure the trading software and modem. The cost was in addition to the cost.
• Multi-Channel Online Broker Period (1995-1999): At the time, Schwab realized the several important trends and great potential of Internet technologies. Schwab formed a special team to develop an internet online trading offering and introduced e.Schwab Internet brokerage service. Strength was the high margin and cost benefit. Once the sufficient volumes had been achieved, the efficiency of the Internet channel resulted in a 29% growth and online transaction cost one-fifth as much as those conducted with Schwab employees in branch offices or via telephone...
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Common topics in this essay:
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