Channels of Distribution
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Title: Channels of Distribution

Essay Details:

Subject: Business
Author: Gene G
Date: September 5, 2014
Level:
Grade: A
Length: 3 / 603

Essay text:

For the most part, this means understanding the various marketing channels, through which merchandise can be moved, and learning how to factor in additional storage and shipping costs. The selection of distribution channels is key to successful marketing. There are a wide variety of possible distribution channels. Intermediaries, which help the producing company get their product to the end consumer includes: sales agents, retailers, wholesalers, selling agents, and maybe even direct mail. Intermediaries are used as go-betweens because the manufacturing company may not be familiar with the market situation in various areas of the country as they would like to be...

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