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Channel Distribution

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Title: Channel Distribution

Essay Details:

Subject: Business

Author: Henrietta B

Date: November 8, 2011

Level: University

Grade: B

Length: 7 / 1962

Essay text:

He has a number of alternatives available to him. The entrepreneur may choose to distribute the product directly to customers without using any intermediaries. Alternatively, he may use one or more middlemen including wholesalers, selling agents, and retailers. Big firms have their zonal or regional authorized agents or dealers spread over the entire country. The dealers, in turn, work with distributors and retailers. On the other hand, small firms cannot afford to have zonal offices, but are devising their own ways of doing business. They also receive regular orders for goods. Entry may be difficult for the small firms...

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