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The typical consumer today watches what they eat; they are more aware and exposed to factors that have brought about change in consumer behaviours.
Factors such as personal, psychological and social factors have a huge impact on consumer behaviour. From the family unit, to the lifestyles we now adopt, comes decisions influenced by our peers, experiences and knowledge. The ability to now have information right at our finger tips provokes people to know exactly what they are consuming, and whether or not they are a health risk to them or their families. While we as consumers can all access information on most of the products we buy, we also have the government, manufacturers and consumer groups that promote the health risk associated with products we consume...
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