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The PEST analysis illustrated in Appendix A is useful to classify the different environmental factors into categories that may influence Orange. These factors include the following:
• Technological factors
• Socio-cultural factors
• Economic factors
• Political factors
Orange takes these environmental factors into consideration in becoming successful. The technological factors are important to consider in research and development of the innovation of technology. It can lower the barriers to entry, reduce efficient production levels, and influence outsourcing techniques. The socio-cultural factors include the demographics and cultural aspects of the external environment...
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