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The last four years have experienced heavy declines due to the company’s resistance to changes in the market. In response, CEO Frank Jeffers has identified a new vision in his company. That vision will provide a broader set of products and services targeted for consumers and small businesses. A model of customer intimacy will be developed to help build long-term relationships based on trust and value with the company and its clients. In order to achieve success, Intersect will undergo behavior changes in order to achieve a new corporate culture. Through benchmarking, I will compare and contrast two other companies that experienced similar situations and the steps they took to develop a new company culture...
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Common topics in this essay:
- Customer Relations Management
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- Customer Relationship Management
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- The Importance Of Analyzing Customer Profitability
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