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Despite of such ancient heredity, it was only 1990’s when brand came at top of the priority list for strategy makers.
This article puts Brand Management into the framework of Business strategies proposed by Michel Porter. Starting from the introduction, it provides detailed comparison of both of these contemporary business hypotheses and in-depth analysis of variables having direct impact on these.
BUSINESS STRATEGIES
Michel Porter, an economist before his specialization in “strategy” introduced generic strategies for organizations in 1980. By applying fundamental demand and supply functions of market into individual business setups he transpired two dimensions of a firm...
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