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Essay text:
NutriSystem is trying to come up with an innovative business strategy so the company will still be able to produce large profits and continue to market their product.
President and chief executive Joe Redling stated that “consumers are clearly feeling the pinch from housing woes and higher food and gasoline costs.” With this in mind, NutriSystem’s executives were well aware of the drastic changes that were quickly approaching them. In February, “they warned that a slowing economy could squeeze the company’s typical customers – middle-class Americans.” During the second quarter, a time that is particularly immense for diet companies, revenue and profits fell a considerable amount...
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