- Your research paper is written by certified writers
- Your requirements and targets are always met
- You are able to control the progress of your writing assignment
- You get a chance to become an excellent student!
Essay Details:
Essay text:
Celebrity endorsements have long been seen as one of the most preferred tools to build a firm's brand equity by advertisers. This strategy has largely been successful. In fact every possible brand that enjoys high equity amongst its target populace has used celebrities at least once to endorse their products or services. However, when it comes to studying the effects of celebrity endorsement, very little work has been done to understand whether celebrity endorsements can lead to brand erosion, especially in high involvement products/services. This work primarily focuses on this issue.
The overall picture that emerges reveals a positive relationship between celebrity endorsements and brand equity built through positive brand associations of the brand and the celebrity...
Showed 18% of text Buy database access to get full access to all 184 988 essays
Calculate a fair price for your order
Do you need an essay?
A professional team of writers is able to craft custom essays from scratch according to your instructions. We are ready to satisfy writing needs of every demanding customer.
Do you need many essays?
The product provided is intended to be used for research or study purposes. Get instant access to over 200,000 papers.
Common topics in this essay:
- Celebrity Infatuation
- Celebrity Endorsement
- Celebrity Endorsements
- Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility
- Celebrity endorsements
- The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign
- Celebrity Endorsement
- Celebrity
- celebrity worship
- CELEBRITY ENDORSEMENT
- celebrity worship
- Bad celebrity influences
- Celebrity Phenomenon
- Celebrity Politicians
- celebrity worship
Feedback of people who used our services.
Similar Essays:
1 pages / 298 words |
|||
1 pages / 273 words |
|||
2 pages / 303 words |
|||
2 pages / 311 words |
|||
2 pages / 434 words |
|||
|
Lessons from the Rich and Famous By: Sejung Marina Choi, Wei-Na Lee, and Hee-Jung Kim. |
2 pages / 515 words |
||
1 pages / 111 words |