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Celebrity Endorsements

Celebrity Endorsements

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Title: Celebrity Endorsements

Essay Details:

Subject: Business

Author: Maryann C

Date: May 5, 2015

Level: University

Grade: B

Length: 6 / 1549

Essay text:

One often quoted statistic by market research firm ZenithOptimedia estimates that worldwide spending on advertising exceeds (US) $400 billion. This level of spending supports thousands of companies and millions of jobs. Marketers have been using celebrities in commercials, print campaigns and promotions for years, because done properly, it works. Celebrities get the viewer's attention; but whether they work to sell the product depends on proper celebrity casting. Do we really need to spend a fortune on these celebrities just to market our product, just to convince the consumers. Are we taking the right step? Is it the only way to reach the consumers? Are we deceiving the consumers by giving them a false idea? Yes it may be a right option but no the only option...

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