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For example when the company launches its product in one market it should be sure that there are no other products under the same trademark, and in case of existence of such products it should inform government to fight against counterfeiting. With such actions the company can protect its brand name and somehow reduce the counterfeit.
It was also mentioned in the case that the main havens of phony goods are China, India, South Korea, Malaysia, Taiwan, and Thailand. The main portion of counterfeits is produced in these nations, because of weak antipiracy regulations, even governments are operating in counterfeit actions...
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