Cathy Pacific

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Title: Cathy Pacific

Essay Details:

Subject: Business

Author:

Date: August 30, 2016

Level: University

Grade: A

Length: 3 / 651

Essay text:

The number of passengers carried reduced by 4.7%, which resulted in a drop in the revenue load factor by 4.4 percentage points. The overall passenger yield, which has been adversely affected by the devaluation of a number of currencies in which the airline generates significant revenue, fell by 16.9%. Cargo also showed a slight downturn as currency rates and low yields have worked against revenue growth in the Hong Kong, Europe and North America markets. However, as a result of effective cost control, cost per ATK reduced by 11.6% to HK$2.36 which helped in part to offset the revenue shortfall...

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