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The USP of Category management is in the fact that instead of the emphasis on brands within a single category of products thereby enhancing competition within a category, it takes a holistic view of the category and attempts to maximize profits for the whole category. By doing so, it professes to optimize profits of the individual brands within the category also.
In India, the modern retail industry is in a nascent stage but with a huge potential and a rapid growth projected in near future. There is much scope for venturing into category management, given its proven applicability in the West and its feasibility in transforming Indian retail industry...
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Common topics in this essay:
- Category Management
- Improving Performance
- Kingsford Charcoal: Overcoming The Softening In The Charcoal Category
- Managing Individual Performance
- Managing Individual Performance
- Managing Individual Performance
- Managing Individual Performance
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- Strategic Training Plan For Improving Sales Performance
- The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
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- Relatives in Aristotle's category
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- Managing Individual Performance
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