Catalina Marketing

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Pre-written Papers:

Title: Catalina Marketing

Essay Details:

Subject: Business

Author: Nancy R

Date: April 11, 2013

Level: University

Grade: A

Length: 9 / 2417

Essay text:

All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work that would be challenging and most importantly, paid well. The five came up with an idea to use the new scanner technology at grocery stores to gather information and print a coupon for a rival product. The five friends knew it would not be easy to found their own business. They unanimously decided to name Mike O'Brien as their first Chief Executive Officer (CEO) due to the fact that he was the only one in the group who was not currently employed and could dedicate the most time to the project...

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