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What pros and cons do you perceive in the proposed options?
Si tuviera que elegir entre las tres estrategias propuestas, tomaria la tercera y buscaria hacer alianzas con empresas que tengan mi mismo target objetivo y que reperesenten un valor agregada a la marca. Tendrian que ser empresas relacionada con mi target deseado (ver proxima pregunta).
Al mismo tiempo, trataria de optimizar el gasto en Marketing tratando de direccionar la entrega de catalogos a un publico mas seleccionado no me importa la cantidad de gente que recibe el catalogo, sino la cladidad)
3. What would you do if you were Joseph Galli? What changes, if any, would you recommend to make the product appealing to the -Tradesmen segment?
Deberia hacer foco en la clientela que mas le ha dado resultado, como las mujeres empleadas, de 30 a 50 anos de buen ingreso...
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