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Essay Details:
Essay text:
Alternative future options 8
6. 1 Conclusion 8
Appendix A 9
Figure 1: world steel production 9
Figure 2: Declining U.S steel imports since the Asian Financial Crisis . 9
Appendix B 10
Figure 3: PEST model 10
Figure 4: Porter’s five forces 11
Figure 5: SWOT Analyses 12
Reference list 13
Introduction
In this paper we will analyse different aspects of the company iSteelAsia.com. We will discuss the market, market conditions, the role of e-commerce in the business, revenue sources of iSteelAsia.com, success factors and future options of the company’s marketing strategy.
iSteelAsia.com is a division of Van Shung Chong Holdings (VSC), a steel company in China...
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