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Moreover, it also helps companies to build some special relationships with customers that are not possible in the other marketing systems such as collecting valuable customer data, product customization, personalized service, and getting the customer involved interactively.
2. Discuss the logic of multiple Web sites for one company.
In the large company such as P&G need the multiple Web sites because the company has various kinds of products they need to be more specific to the customer of each product. In my view, one company which provides more than one product to the customer should create web sites for each product in order to make the right impression to the target customer of those products and the cost to maintain one web site is not that much compare with the other advertising channel...
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