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Essay text:
This growth scenario
is likely to lead to thinner margins and a lower ROI in the U.S. for bicycle sales. Additionally,
EDC's foreign sales performance has been flat the last two years, likely the result of not
being able to compete on price given their current U.S. distribution channels in place. EDC
has higher wage rates, material costs, and distribution costs than their competitors in Asia
and other foreign markets. Both of Ann's vice-presidents agree that EDC must move quickly
to capitalize on the growing Asian market before other competitors change the market
landscape.
2. What are EDC’s strengths in manufacturing?
EDC has a number of strengths in their manufacturing division...
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