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The head of the WICB was asking for a discount for 50 of the 141 rooms of the hotel. Now the sales manager has to decide whether to accept the inquiry or not. One important thing for her to consider is that business people, who are the most important guest group, would be stay away because of the cricket teams. On the other hand would hosting the teams have a publicity effect as the marketing exposure through the Board could be very beneficial for the hotel.
B. Factors that lead to variations in demand for rooms
Hotels like the Accra Beach Hotel, which are located in a holiday destination like Carribean islands, have both vacation guests and business guests...
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