Case Study: Sauve

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Title: Case Study: Sauve

Essay Details:

Subject: Business

Author: Kathleen C

Date: April 27, 2014

Level: College

Grade: A

Length: 1 / 148

Essay text:

The Suave brand, though having declined in unit share percent from 12.2% to 11.5% in 1982-1983, still maintained one of the highest market shares amongst its competitors. This can be attributed to its intended target market and brand loyalty. According to company records, Suave targeted employed women (blue collar occupation) between the ages of 18-34 that were middle income parents with large households. This consumer type had the highest buyer index and was the prime focus of the company. Since this consumer was sought by many, brand loyalty was very important. One manager within the industry claimed there is no brand loyalty...

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