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Case Study Proctor And Gamble 1

Case study: proctor and Gamble

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Title: Case study: proctor and Gamble

Essay Details:

Subject: Business

Author: Ricky R

Date: May 15, 2017

Level: University

Grade: B

Length: 3 / 623

Essay text:

And that is why I have no hesitation in telling you that Procter & Gamble is the single greatest marketing company in the world. Five years ago P&G was the last company you would associate with marketing excellence. Half of its leading brands were losing market share, employee morale was at an all-time low, and a once powerful marketing function had been decimated by a disastrous restructuring. But the recruitment of a new chief executive ? AG Lafley, himself a talented marketer ? and the promotion of James Stengel to the post of chief marketing officer a year later has transformed the once ailing FMCG giant and propelled it into the vanguard of marketing practice...

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