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Case Study Priceline Com 2001

Case study: Priceline.com 2001

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Title: Case study: Priceline.com 2001

Essay Details:

Subject: Business

Author: Tommy A

Date: February 19, 2013

Level: University

Grade: A

Length: 7 / 1905

Essay text:

Priceline.com is the world's first online buying service through which consumers name the price they're willing to pay. Leveraging the unique attributes of the Internet, Priceline.com finds sellers willing to meet buyers' needs and price. Jay Walker, the founder of Priceline.com, created a new concept and business model. This model shifts the setting of prices from sellers to buyers. The company seeks to use its patented system on products such as airline seats, hotel rooms, gasoline and groceries. Using a simple and persuasive consumer proposition called "Name Your Own Price," Priceline.com collects consumer demands for a product or service at a desired price...

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