Case study on UST

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Title: Case study on UST

Essay Details:

Subject: Business

Author: Dreama M

Date: November 7, 2011

Level: University

Grade: A

Length: 6 / 1528

Essay text:

UST has ignored newcomers, and now they all have a growing market shares, while only UST Inc. total share, consequently, decreases. Smaller players are expanding their market share primarily by cutting prices, something that UST ignored. UST Inc. decided to fight competition not by decreasing prices, but with overstretching it product lines. However, this might not be the best solution. As the main player in the market, they had the better position to take on and win in the price war. If UST Inc. had been able to take this step, competitors probably would not be able to follow the price decrease imposed by the UST Inc and at least some of them would be shut down...

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