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This could offer a foothold for Maruti in the 19% Diesel Car market in India.
• Image Makeover: Maruti has always been branded as a carmaker for fuel-efficient India, that has always gone easy on the looks and styling department of it. And here was a real chance in front of Maruti of proving those detractors wrong.
• Globalisation of Suzuki: The globalisation decision of Suzuki thus sharing its operations across all its markets, enabled Maruti to think big and design a car usable for various markets.
• Innovation: There was a requirement for innovation in the Maruti stable with most of its names aging out, and opening up avenues for competitors to dominate...
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