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The can was turned over to their lawyer, which could be the first signs of trouble in this case, then to the county health officials. The FDA then issued regional advisory urging consumers to empty the content of their Diet Pepsi cans before drinking. This is when the flood gates opened. This warning then prompted national media attention within 24 hours.
How PepsiCo handled the crisis
With the frightening images of syringes in Diet Pepsi cans and the upcoming July 4th holiday sales period PepsiCo needed to react immediately. The FDA had recommended recall of Diet Pepsi but PepsiCo knew that with the manufacturing process they had established that the syringe could not have gotten into the can during the canning process and would use high-speed filming of this process to prove to consumers that this was not the cause of the contamination by the syringe...
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