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Conclusion
II. Introduction:
Every company is born in an environment of competitiveness; therefore, they can not run without showing their outstanding performance toward competitors and winning customer's satisfaction. Too many companies believe that acquiring and managing customers is the job of Marketing department, however, it is the combination between marketing skills and the real value of products and services. Even the best Marketing team in the world can not win customers' satisfaction by providing low quality products.
Then, how to create and deliver superior value that exceeds the cost of activities? There are 5 capabilities: understanding customer value, creating customer value, delivering customer value, capturing customer value, and sustaining customer value...
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