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Essay Details:
Essay text:
Brief description of the case.
Type of case:
? Foreign Market entry
Situation:
In 1980, the bank’s top management wanted to diversify its assets and activities across the world, placing about one-third of the total in Hong Kong, Europe and the United States.
Michael Sandberg, chairman of HSBC in Hong Kong, was considering the alternatives for expanding in the US market.
Reasons to enter into the US market:
- HSBC dealings in the Eurocurrency market had led to large deposits of US dollars, British pounds and other currencies, which the bank needed to lend to borrowers somewhere.
- HSBC had been already operating in the United States since 1875...
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