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The current strategy of massive expansion and increased investment has become a major issue in Tripoli and Benzaghi with hotel rooms overbooked due to the vast amounts of US oilmen seeking contracts in the country. Some elements in the Libyan community have already voiced concern of a US-led commercial invasion.
The issue is one of balancing the need to realise profits on investment with the need to be aware of local community and reaction to American values.
The reason for these actions of market entry are, the drive to be the first to exploit the new opportunities arising in the market. The importance of gaining early market share is highlighted by the fact that Libya currently produces 1...
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