Case Study: Ebay

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Title: Case Study: Ebay

Essay Details:

Subject: Business

Author: Diane R

Date: April 24, 2014

Level: University

Grade: A

Length: 3 / 673

Essay text:

eBay is based out of San Jose, California and half of their users are outside of the United States. Per the website, eBay operates sites for 28 countries. The estimates are quoted to have international revenues surpass US revenues in 2005 (Schoenfeld). Case Analysis In order to grow the business to 27 sites outside of the US in just 5 years, eBay created a playbook. This playbook allowed eBay managers to reference the right conditions for their scope. The scopes included product management, web development, and internet marketing to name a few. Sharing information of various scopes and countries in the playbook gave eBay a competitive edge in the marketplace...

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