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Case Study Eastman Kodak Company

CASE STUDY: EASTMAN KODAK COMPANY:

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Title: CASE STUDY: EASTMAN KODAK COMPANY:

Essay Details:

Subject: Business

Author: Felicia W

Date: January 24, 2012

Level: University

Grade: A

Length: 2 / 357

Essay text:

“Kodak needed the professionalism and high quality of Perceptive Sciences Corporation’s work on a recent usability project,” said Dan Sullivan, Site General Manager of the KADC. “Perceptive Sciences provided us with extremely fast turnaround by working nights and weekends to meet deadlines.” Perceptive Sciences worked with Kodak market research, product management, and usability team members from across the nation to test the following questions: Will the kiosk product’s key customer demographic open a disposable camera? If they will, can they? Eastman Kodak Company is the world leader in helping people take, share, enhance, preserve, print, and enjoy pictures, with annual sales over $12 billion...

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