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Its build-to-order and sell-direct approach proved appealing to growing numbers of customers in the mid 1990s as global PC sales rose to record level. In 1998, it was already the 3rd manufacturer in the United States with a 12% share of PC market and a nearly 6% share worldwide. The company's fastest growing market for the past several quarters was Europe. Even during the Asia economic woes in the early 1998, Dell's sales in Asia rose 35%. Its sales at the Internet Web site were about $5 million a day and expected to reach $1.5 billion annually by the year-end 1998. Since 1990, Dell's stock price had exploded from 23 cents per share to $83 per share in May1998 with a 36,000% increase and was the top performing big company then...
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