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Case Study Cultural Norms Fair Lovely And

Case Study: Cultural Norms, Fair &Amp; Lovely, And Advertising

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Title: Case Study: Cultural Norms, Fair &Amp; Lovely, And Advertising

Essay Details:

Subject: Business

Author: Harry B

Date: October 10, 2014

Level: University

Grade: A

Length: 9 / 2586

Essay text:

6 2.7 Comment on the change in the two statements by HLL between 2003 and 2005. Do the changes in the statements reflect a change in marketing/advertising strategy? 7 2.8 Comment on Shanaz-Husain’s introduction of “fairness cream for the masses” in 2004 in light of AIDWA’s charges. 7 3 SUMMARY 9 4 BIBLIOGRAPHY 10 1 INTRODUCTION Since 1987, the Indian company Hindustan Lever LTD has developed the revolutio-nary skin lightening technology. With its branded product Fair & Lovely it has been the market leader for several decades (HLL.com, 2007). In the Indian culture fair skin is associated with positive values like class, beauty and wealth...

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