Case Study BMW

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Title: Case Study BMW

Essay Details:

Subject: Business

Author: Glenda D

Date: December 30, 2015

Level:

Grade: A

Length: 4 / 972

Essay text:

The BMW Automobiles Segment develops, manufactures, assembles, and sells automobiles. It includes off-road vehicles, spare parts, and accessories. The BMW Motorcycle Segment develops, manufactures, assembles, and sells motorcycles, and also includes spare parts and accessories. The Financial Services Segment focuses on leasing automobiles and financing credit for customers and dealers. The BMW Automobiles Segment sells several lines of automobiles. The 3-series, 5-series, and 7-series span the low-to-high ends of the luxury automobile market, respectively. Within the last five to ten years, the newer additions to the product line included the popular Z3 roadster and coupe, the M roadster and coupe, and the X5 Sports Activity Vehicle, all of which are exclusively manufactured in Spartanburg, South Carolina...

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