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Essay text:
This report was initiated from a brief illustration on the bank’s history, reasons behind the new campaign “Which New Bank”, its results was then analysed and compared with researched data.
The major focus from this report was structure and culture, technology, process and results. It was then followed by a brief analyses on the result from the transformation process. Lastly this report was concluded by recommendation and conclusion.
Introduction
The introduction of “Which Bank” campaign during the 1990s has made strong impression to the general public in Australia. Irrespective of the campaign’s success, the “which bank” advertisement has always been associated with the Commonwealth Bank...
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