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This group was tasked with creating an innovative ad campaign to promote a 60-inch plasma television. Due to Advert’s confidence in the team, they were given complete autonomy throughout the entire process of creating the campaign. During the initial discussion, the team selected an idea for the commercial and ran with it. Upon presenting the final product to their managers and the client, the ad was met with disapproval, ending the working relationship between Advert and the client.
There were a number of problems with the ad campaign that could have been prevented by both upper-management and the selected team members...
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