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Essay Details:
Essay text:
This quality is designated as a feature of these products, quality food at which can be prepared to a full meal with little effort. The promotion of this product group is easy for AH, as a private label concept, AH can place the product in its stores after testing acceptance/demand in a select few of them.
‘Kies & Kook’ ‘Kies & Wok’ ‘Koken met chefkoks’
Adult servings 4 2 2
Price 8 Euro 7 Euro 15 Euro
Preparation time 15 minutes 15 minutes 20 – 30 minutes
Quality Multiple components (sauces, potatoes, pasta, rice, vegetables and meat), healthy ingredients Different components (same as ‘Kies & Kook’, Asian labelled products to be prepared in a wok), healty ingredients Food ‘as if prepared by a chef’, more preparation and healthy ingredients are leading to sophisticated meal
Target Families Young Professionals, couples Highest Albert Heijn customer class
Survey
All interview partners replied that ‘Kies & Kook’ is a good idea in the first place...
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