Case Study

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Title: Case Study

Essay Details:

Subject: Business

Author: Nancy J

Date: November 24, 2012

Level: University

Grade: C

Length: 9 / 2658

Essay text:

The company must re-establish its leadership position by creating a new highly technological product, which will enable the company to be more competitive in the market. Due to economic slowdown and necessary reduction in force the previous year, AcuScan is forced to trim the budget by 15% in every department except for Sales and Marketing, the company's main revenue generators. Based on the recommendations of the Vice President of Product Development and the Director of Marketing, O'Connor believes the budget cut is reasonable. He believes the company can still develop the iScanner product under the conditions of smaller staff, reduced product and operational budgets...

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