Case Study

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Title: Case Study

Essay Details:

Subject: Business

Author: Jacqueline H

Date: July 20, 2012

Level: University

Grade: A

Length: 2 / 548

Essay text:

The company sought to provide a space for users to manage their own DVD subscription services, with easy access to the tools that make that possible: informative features like film summaries, recommendations, new release information, and reviews. Discover: Online Connections frog's strategists recognized that what would distinguish Blockbuster from its competitors were the same features that always had: up-to-date industry knowledge, ease of navigation, and a personal touch. If the movies we watch are a representation of self, much as our iPod playlists or the books on our shelves, the website and its rental queue take on new importance in terms of identity...

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