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Essay text:
We intend to show through this case study that any company can follow Harley-Davidson's techniques and lead themselves to excellence.
Company History
Harley-Davidson Motorcycle Company was established in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed in Milwaukee. In 1909, the company introduced its trademark bike; a 2 cylinder, v-twin engine (the fastest motorcycle at that time), able to reach speeds of 60 mph. However, a few years later the competition was becoming stiffer. During World
War I, the demand for United States motorcycles overseas grew tremendously...
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