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Essay text:
The industry is expected to exhibit growth in the future.
b. Company: Steel Door Technologies is a small, privately owned regional manufacturer of residential and commercial garage doors. They have exhibited above average growth over the past decade and have a sales increase goal of 36% from 2002. They are considered one of the smaller manufacturers, currently operating in only 12 states. Their sales for 2002 are projected at $9.2 million, 70% of which is contributed by their 50 exclusive dealers and 30% from the remaining 300 independent dealers in 150 markets.
c. Issue: The issue at hand is whether or not to change the distribution strategy and/or composition of dealers in order to reach the 2003 sales goal...
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