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Essay Details:
Essay text:
This aims to provide a fair understanding of the company and the line of business it is in. The situation analysis covers the swot analysis the internal and external environment of the company. The case study then does an analysis on the questions faced by the product manager and the different options she has. A study of financial data and projection is done to reach a conclusion for the case
Company Description
Skin- Tique Corporation, a manufacturer of womens personal- care products with sales of $ 225 million in 2002. The company's line of products includes facial creams, hand and body lotions, and a full line of womens toiletries...
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