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Essay Details:
Essay text:
Egghead's competitive advantage is the choice it allows for consumers to purchase computer products at a flat price, or in an online auction. In 1999, Egghead.com realized over $5 000 000 (U.S.) in year-end sales. The current issue that Egghead management is facing is how to deal with customer backlash, and continue to build consumer confidence after a security breach.
SWOT Analysis
Egghead.com has the following strengths that will help Joanna Hartzell to face this security problem:
‚ Brand recognition is a strength of Egghead.com as a strong name will attract more customers.
‚ A wide range of original products and services...
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