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Essay Details:
Essay text:
She learned accounting and was in The Business program courses. It was her dream to become a dance teacher.
2. What type of research did Amana conduct that distributed to the success of her venture? What did she fail to research properly?
• Secondary Research (secondary published sources)
– statistics databases(the city) – expanding communities, young upscale families, high disposable income, and a gap in competition
– examining a city map detailing traffic flow (placed a sign)
• She sailed to use Primary Research ( she hired marketing firm instead of experts in the field, professionals such as lawyers and accountants, industry contacts such as trade association representatives or suppliers and potential customers)
3...
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