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He wrote: "Who should decide whether or not Amitabh Bachchan (AB) is perfect for Alkalac Paints? Not him (Madhur), not Mr. Divakar and not even Vineeta. The people who should decide are the consumers."
"Whoa!" shouted Madhur as he slapped his forehead and went, 'heck heck heck'. "How right! Why did I get pulled into a pointless debate with the MD, Vishwas Divakar on AB or Sunil Shetty? Puri is saying what we need to be doing. We have pulled the paint over our eyes; we have not even considered that our product is being sold like commodity to the dealer who does not care whether the consumer wants pink or mauve...
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