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Essay text:
However, as demonstrated below in a market summary complemented by a SWOT Analysis, it is determined that Subway must attract a clientele beyond its traditionally health-conscious consumers in order to overcome their marketing challenges and increase its individual stores’ volumes and profitability.
Market Summary
The Sandwich Market – a Growing Industry
Consumers’ interests for hamburgers and fries have been steadily decreasing to favor sandwiches, which gives Subway a competitive advantage over competition such as MacDonald’s or Burger King, for example. While most fast food restaurants react to this phenomenon by modifying their menus to include healthier choices, Subway benefits from the 15% annual sales growth of sandwiches compared to a lean 3% growth for hamburgers and steaks (McCarty, 2007)...
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Common topics in this essay:
- Subway Scene
- History of Subway Art
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- A Cost-Benefit Analysis of Building a Subway Along Wilshire Boulevard
- Case Number One - Subway Sandwich Shops Situation Analysis
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- Subway History
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