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Their sales are currently focused
only in the United States, and they have generally sold mainly locally. Their growth has caused them to expand to a more national scale, and they are now considering sales on a global scale. They have outsourced their call centres to India and Ireland, and have outsourced much of their production to China. This has resulted in a reduction in product quality, though they have continued to grow due to their low prices. Now that they are competing with larger, global conglomerates, they have found that they can no longer be the low-cost provider at this scale. These larger competitors are realizing lower costs due to economies of scale, and already have distribution systems in place throughout the world...
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