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Beckett was not of the opinion that she could provide the level of service she wanted, at the reimbursements given by the HMO. Therefore she offers now her dental services at a higher price, but therefore also at a higher quality.
1.1.3 Promotion
The practice does with 2000 “active” patients very well, at the moment. Dr. Beckett got her patients mainly form her old practice and from positive word of mouth by current patients.
She did no advertising whatsoever, as she believed word of mouth promotion to be the best way. According to her, this means that the new patients would already have heard of her service and her business strategy of high quality and appealing environment...
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